Project on Titan - 9221 Words

CONTENTS ïÆ'  ACKNOWLEDGEMENT ïÆ'  INTRODUCTION ïÆ'  EXECUTIVE SUMMARY ïÆ'  COMPANY BACKGROUND ïÆ'  SITUATION ANALYSIS ïÆ'  SWOT ANALYSIS ïÆ'  SEGMENTATION STRATEGY ïÆ'  MARKET RESEARCH ïÆ'  MARKETING PROGRAM ïÆ'  CONCLUSION ïÆ'  BIBLIOGRAPHY ACKNOWLEDGEMENT We wish to express our sincere thanks to Ms. Aparna Goel, Lecturer Consumer Behaviour, and FACULTY- AMITY BUSINESS SCHOOL for giving us the opportunity to work on this exciting project. This has given us the insight of how the various theoretical concepts are applied in an organization. We are also grateful to MS. NARISHIMA – TITAN REGIONAL OFFICE and Mr. SURESH MAHBOOBANI, Proprietor â€Å"THE WORLD OF TITAN† – USMAN ROAD for their valuable inputs which helped enrich this project.†¦show more content†¦Ã¢â‚¬Å"Reparability, and visibility†, is where Titan scores. Even though a Swatch’s likelihood of needing repairs is minimal, it would have to be dissembled even for as small a thing as a change of battery. Titan’s products have come down from being a rich man’s watch to that of everybody’s watch with TITAN still being something for somebody and not everything for everybody. THE TARGET MARKET AND WHY THE TARGET MARKET NEEDS THE PRODUCT? FAST TRACK A collection of watches will contemporary styles that are young and distinctive. Designs that go from the relaxed and informal to the definitely sporty. The woman’s collection presents the all new international `Frosted’ look, which is trendy and chic. The Fastrack collection has elements like cool mesh straps and features that include EL back-light and dual time. Also presenting a range of fashion digitals in contemporary wrist hugging cases with oversized displays and features that include countdown timers, chronographs, lap timers, hourly chime, alarm and Hi-light glow. Price: Rs.550-1,430 Category Aimed at : Youth EXACTA A perfect combination of dateless styling and design simplicity, Exacta is the all-steel look in Titan. 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